PUSH
Created by Steal The Look, PUSH is a movement designed to empower women in the job market. Through an engaged community and innovative educational programs, it provides the tools and knowledge needed to turn ideas into reality and build successful careers.
In 2020, alongside Isabella Aredes, Gabriela Grafolin developed PUSH’s new visual identity. The challenge was to create a flexible design system that could adapt to various brand partnerships—including Lancôme, LinkedIn, and Dove—while maintaining a unique identity for its annual event.
activities: art direction, creative direction, storyboard creation, content production for Instagram and YouTube, identity design, and briefing for images and motion graphics.
Category: Graphic Design _ Visual ID
Client: PUSH X [projects with Lancôme, LinkedIn and others]
Location: São Paulo, Brasil
Year: 2020/2021