STEAL THE LOOK
Founded in 2012, Steal The Look is one of Brazil’s leading fashion and lifestyle platforms, always in sync with trends and the way its community expresses itself.
In 2020, Gabriela Grafolin developed the brand’s new visual identity whith Isabella Aredes—their first rebranding since its creation. The solution was driven by in-depth research into the audience’s behavior, resulting in a fresh look that embraces STL’s magazine roots while bringing a cool, Y2K-inspired aesthetic. This identity remains today, solidifying the brand’s evolution.
activities: art direction, creative direction, storyboard creation, content production for Instagram and YouTube, identity design, and briefing for images and motion graphics.
In 2020, Gabriela Grafolin developed the brand’s new visual identity whith Isabella Aredes—their first rebranding since its creation. The solution was driven by in-depth research into the audience’s behavior, resulting in a fresh look that embraces STL’s magazine roots while bringing a cool, Y2K-inspired aesthetic. This identity remains today, solidifying the brand’s evolution.
activities: art direction, creative direction, storyboard creation, content production for Instagram and YouTube, identity design, and briefing for images and motion graphics.
Category: Graphic Design
Client: Steal The Look
Location: São Paulo, Brasil
Year: 2020