STEAL THE LOOK
Founded in 2012, Steal The Look is one of Brazil’s leading fashion and lifestyle platforms, always in sync with trends and the way its community expresses itself.
In 2020, Gabriela Grafolin developed the brand’s new visual identity whith Isabella Aredes—their first rebranding since its creation. The solution was driven by in-depth research into the audience’s behavior, resulting in a fresh look that embraces STL’s magazine roots while bringing a cool, Y2K-inspired aesthetic. This identity remains today, solidifying the brand’s evolution.
activities: art direction, creative direction, storyboard creation, content production for Instagram and YouTube, identity design, and briefing for images and motion graphics.
In 2020, Gabriela Grafolin developed the brand’s new visual identity whith Isabella Aredes—their first rebranding since its creation. The solution was driven by in-depth research into the audience’s behavior, resulting in a fresh look that embraces STL’s magazine roots while bringing a cool, Y2K-inspired aesthetic. This identity remains today, solidifying the brand’s evolution.
activities: art direction, creative direction, storyboard creation, content production for Instagram and YouTube, identity design, and briefing for images and motion graphics.
Category: Graphic Design
Client: Steal The Look
Location: São Paulo, Brasil
Year: 2020
PUSH
Created by Steal The Look, PUSH is a movement designed to empower women in the job market. Through an engaged community and innovative educational programs, it provides the tools and knowledge needed to turn ideas into reality and build successful careers.
In 2020, alongside Isabella Aredes, Gabriela Grafolin developed PUSH’s new visual identity. The challenge was to create a flexible design system that could adapt to various brand partnerships—including Lancôme, LinkedIn, and Dove—while maintaining a unique identity for its annual event.
activities: art direction, creative direction, storyboard creation, content production for Instagram and YouTube, identity design, and briefing for images and motion graphics.
Category: Graphic Design _ Visual ID
Client: PUSH X [projects with Lancôme, LinkedIn and others]
Location: São Paulo, Brasil
Year: 2020/2021
VISTA
Vista is a platform dedicated to skateboarding, street culture, and creative expression. At Vista, I had the opportunity to explore new areas and contribute to projects across different mediums.
Some of Gabriela’s work included:
_creating visuals for Adidas’ Live Love Unites campaign [June 2021]
_photo production for Straye [@thestraye.br]
_video editing and design for Matriz Skate Pro On 2021
_Identity design for the Conversas Cretinas podcast
activities: creative direction, art direction, storyboard creation, content production for Instagram and YouTube, visual id, and briefing for images and motion graphics.
Some of Gabriela’s work included:
_creating visuals for Adidas’ Live Love Unites campaign [June 2021]
_photo production for Straye [@thestraye.br]
_video editing and design for Matriz Skate Pro On 2021
_Identity design for the Conversas Cretinas podcast
activities: creative direction, art direction, storyboard creation, content production for Instagram and YouTube, visual id, and briefing for images and motion graphics.
Category: Graphic Design
Client: Vista Art
Location: São Paulo, Brasil
Year: MAY. 2021 - NOV. 2021
Client: Vista Art
Location: São Paulo, Brasil
Year: MAY. 2021 - NOV. 2021
W3HAUS
O Boticário
W3Haus is one of Brazil’s leading digital agencies, known for creating innovative and data-driven brand experiences. From October 2017 to June 2018, Gabriela contributed to a variety of projects that blended design, storytelling, and strategy to strengthen brand communication.
Some of Gabriela’s work included:
_designing visual assets for large-scale digital campaigns
_developing creative concepts for branded content
_crafting engaging social media visuals and animations
_assisting in photoshoots, contributing to both creative direction and production
